City Stone London
City Stone London are high end stoneworks specialists based in London. They provide a high quality stonework material and installation for the home. Their clients are primarily based in affluent areas of London, therefore they required an identity that visually appealed to their target high-end demographic.
A simple, understated yet confident logotype was designed to depict elegance, using a solid robust typeface to suggest the quality and thickness of the stonework material they provide.