Client
Sprucely Haulage
Project Type
Brand Identity
Project Information
Sprucely are a newly established haulage company in the North of England. Being new in the industry and having to work in a very competitive market they required an identity that was confident and communicated their experience of working in the industry previously to starting Sprucely.
Taking the ’S’ from Sprucely a simple distinctive monogram was designed to represent collaboration, strength and reliability. The Sprucely logotype was designed to feel strong and confident, yet with a positive feel to depict the upbeat nature of the word.
Client
Sprucely Haulage
Project Type
Brand Identity
Project Information
Sprucely are a newly established haulage company in the North of England. Being new in the industry and having to work in a very competitive market they required an identity that was confident and communicated their experience of working in the industry previously to starting Sprucely.
Taking the ’S’ from Sprucely a simple distinctive monogram was designed to represent collaboration, strength and reliability. The Sprucely logotype was designed to feel strong and confident, yet with a positive feel to depict the upbeat nature of the word.