Client
Portland Park
Project Type
Brand Identity
Project Information
Named after the town’s previous football ground, Portland Park is a regeneration development area within the North East of England. Portland Park is home to a new leisure centre, updated town centre, offices and a park.
The purpose of Portland Park is to connect the local community with the new business community in order to help regenerate the town. The identity took the form of two shapes coming together and connecting to highlight this and depict a new space, the shapes were inspired by football goal posts.
Thank you to Gardiner Richardson for allowing me to use this project as part of my portfolio.
Client
Portland Park
Project Type
Brand Identity
Project Information
Named after the town’s previous football ground, Portland Park is a regeneration development area within the North East of England. Portland Park is home to a new leisure centre, updated town centre, offices and a park.
The purpose of Portland Park is to connect the local community with the new business community in order to help regenerate the town. The identity took the form of two shapes coming together and connecting to highlight this and depict a new space, the shapes were inspired by football goal posts.
Thank you to Gardiner Richardson for allowing me to use this project as part of my portfolio.